Job Description
We are seeking an experienced and strategic Senior Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth.
Duties
- Develop and implement comprehensive marketing plans and campaigns to promote AlarmTek's products and services.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage content for various marketing channels, including social media, email marketing, and the company website.
- Analyze and report on the performance of marketing campaigns, providing insights and recommendations.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
- Stay up-to-date with industry trends and best practices.
- Manage and optimize Google Ads campaigns to drive traffic and generate leads.
Qualifications
- Bachelor's degree in Marketing or Business Administration.
- Minimum of 5 years of experience in marketing, preferably in the security or technology industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms, including -
- Google Ads, social media, and email marketing.
- Strong project management skills and the ability to manage multiple priorities.
- Creative thinker with a proactive and results-oriented approach.