Job Order Detail

Description

Brandt is currently looking to fill a Manager of Advertising - Manufactured Products position in our Regina, SK location.

The Manager of Advertising is a position within Brandts internal creative agency model reporting directly to the Director of Advertising. This position will oversee the Account Management Team for Manufactured Products which will include up to 7 direct reports.

This role will provide strategic guidance to the Advertising Account Management team for products and services sold through Brandt's dealership channels in Canada. The successful candidate will be responsible for implementing a streamlined approach for advertising manufactured products, identifying the best mix of media channels and best practices for tactical execution. They will guide Account Managers on how to deliver effective advertising to the right target audience at the right time. From start to finish - planning, negotiating, buying, optimizing, and evaluating- this position owns the media strategy and execution for Brandt Tractor Ltd.

DUTIES & RESPONSIBILITIES:

*Responsible for ensuring job duties and responsibilities are being met by the Advertising Account Managers.
*Providing feedback and counsel to the account team and identifying relevant training opportunities.
*Conduct performance evaluation using key metrics
*Assist with identifying target audiences and understand their behaviour, habits, and how they consume media
*Identify business objectives and KPIs for Brandt Tractor Ltd. as a whole and ensure alignment across all distributed divisions.
*Ensure best practices are implemented for campaign launch strategies, tradeshow attendance, media selection and stakeholder engagement.
*Provide strategic oversight on supporting and promotional collateral.
*Proactively keep abreast of industry trends and share knowledge with team.

***Please see full job description on our company website***