Job Order Detail

Description

Lead CanOps internal & external Marketing and Sales efforts, working closely with the senior leadership in driving growth and client satisfaction. You will plan and organize marketing activities under the direction of the VP of Business Solutions. You will also organize and lead the day-to-day product/service marketing and all other duties as assigned. You will work in a hybrid, work from home & in office. Time on the road (tradeshows etc.) will also be required.

RESPONSIBILITIES:

Plan, develop, and direct multiple avenues of marketing strategies to drive sales
Oversee social media accounts and websites to engage existing customers
Implement search engine optimization (SEO) in online media
Research trends and new marketing opportunities
Coordinate & produce financial documents for advertising campaigns (budgets, estimates & contracts)
Communicate & negotiate with ad agencies, employees, marketing staff, editors, and writers
Analyze customer feedback and campaign performance.
Develop marketing and promotional strategy and materials for internal company projects and/or products, including brand management, advertising, and web and sales collateral.
Ensure marketing programs align with public relations and all other communication activities
Assist in preparation of long- and short-term marketing plans
Record and maintain all client interactions within the CanOps CRM.
Identify opportunities and areas for growth for existing clients.
Word

QUALIFICATIONS:
3-5 years of experience in the field of marketing, sales, or public relations is required. University Degree is not required but is preferred.
Organizational skills
Excellent verbal & written communication
Personable & able to work in a team environment
Detail Oriented
Time management
Creative and innovation
Good research and problem-solving skills
Ability to work well under pressure
Adaptability