Job Order Detail

Description

We are seeking an individual with a keen interest in trailers and the transportation industry to lead our New Product Research & Development efforts. Brandt designs and manufactures a wide range of trailer products, from our Work Ready utility trailers designed for commercial contractors and every-day use, to multi-axle heavy haul trailers used by industry professionals serving the construction, forestry, oil & gas, and agricultural industries. In this role, your goal is to build the knowledge required to be the subject matter expert on our product lines and the markets in which our customers operate.  You will work with a dedicated engineering team to define the business case as new product opportunities are identified including competitive analysis, product design specifications, market forecasting, and customer segmentation.

Responsibilities:

Competitive and Industry Analysis

Identify the market leaders with the ability to provide insights on product specifications & options.
Understanding of our competitors value propositions & performance attributes that contributes to their market share.
Customer Engagement

Work directly with targeted customers in one-to-one or group discussions to gain expert insights to understand their current issues and pain points with existing products.
Develop a clear understanding of the commercial aspects of the product that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
Understand customer business practices and priorities across multiple production systems to validate product-market fit.
***Please see full job description on our company website