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This position is accountable to develop a customer base within a geographical area in market agri-product services and grain deliveries. In addition this position is accountable for obtaining business results as established through business planning and goal setting.
Within the parameters of market centre grain and farm supply marketing plans and strategies, is accountable for managing a defined client base within a defined area to meet and exceed area sales, financial and operating targets.
Pro-actively seeks to become involved in the business decision-making process of targeted customers - helps these customers make farm production and marketing decisions. Works closely with the Market Centre Manager to determine potential commitments that can be made to producers.
Maintains and analyzes a database/record of customer profiles (e.g. commodities produced, product usage and service requirements) in order to identify, categorize and prioritize customer contacts. Scans and interprets the database, shares relevant information (trends, market needs and business opportunities) with team members, and recommends programs and services to meet and exceed customer needs. Analyzes current and future agricultural trends and service needs, and in conjunction with the sales & marketing and operations teams, develops and implements strategies and actions to create opportunities.
Develops and maintains effective business relationships with current and potential future customers, based upon an approach of targeting customers with whom the company can profitably do business.
Provides timely service, marketing options, agronomic information and advice to current and potential customers. Arranges for access to specialists where necessary to bring mutual benefit to the customer and the organization.
Keeps informed of competitor activities within the market area, and recommends marketing program and service revisions.
Salary Grade: SSS-2