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Description

Vendasta is looking for an experienced search professional to join our marketing team. The role of the Search Marketing Specialist is to generate leads through paid search, SEO and social advertising. The candidate should be a solution-oriented thinker and possess a deep understanding of digital marketing, particularly as it relates to search engine marketing, lead generation and analytics. This is a great opportunity to take ownership of our paid search campaigns and help us develop our PPC and SEO strategies from the ground up.

Design and manage high-performing paid search campaigns to increase account performance across search, display and social
Research keywords and optimize ads to increase conversions and reduce costs
Work with copywriters and designers to deploy landing pages that increase leads
Conduct A/B tests on all campaign elements to optimize conversions and CPA
Identify digital advertising opportunities with the goal of increasing leads and sales, as well as contributing ideas that will shape the scope and direction of our platform
Develop and implement SEO strategies to optimize organic search rankings
Research and stay familiar with the latest search engine algorithms
Perform SEO audits, prepare reports and gather applicable data to contribute data-driven recommendations for site enhancements and campaign optimization