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Media Strategist

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Job Order #: 5397684

NOC: 2171
Employer Name:
The StarPhoenix
Posted Date:
22-Oct-2014
Location:
SASKATOON
 
# of Positions:
1
Employment Terms:
Full Time
Education:
University Certificate
Experience:
3-5 Years
Apply By:
31-Oct-2014
How to Apply?:
This job is no longer taking applications

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Employer Name:
The StarPhoenix
Contact Email:
humanresources@thestarphoenix.com
Employer Website:
www.thestarphoenix.com


Description

Primary Responsibilities:
  Introduce leading edge industry knowledge and trends to the business and our client;
  Develop custom audience development advertising campaign proposals across multiple platforms based on client needs and objectives, guiding internal and external clients in defining vision, measurement strategy and infrastructure requirements to support business objectives and improve client decision-making;
  Measure, optimize and adjust integrated campaigns, maximizing campaign delivery to meet client objectives/KPIs through consistent collaboration with internal and external customers;
  Manage post-sale due diligence including general contract management, scheduling, intra-development communication; lead post analysis reporting and the provision of detailed final campaign reports, including recommendations which promote analytic as critical component of decision making for future campaigns.  

Competencies:
  A digital native who thrives in a fast paced multi-platform environment;
  A passion for constantly learning and keeping up to speed with industry knowledge;
  Organized, structured, persistent, analytical, sensitive, logical, precise and systematic;
  Adapt quickly to changing priorities and tight deadlines to ensure campaign optimization;
  Strong client facing presence with superior communication, interpersonal and leadership skills;
  Strong understanding of marketing and how to drive ROI for advertisers.

Qualifications:
  A minimum post-secondary education in Marketing, Sales or another related discipline and a minimum of 3-5 years of media sales experience;
  Must be able to demonstrate a high level understanding of social media, integrated advertising trends/landscapes and its potential benefits combined with solid business acumen;
  Proficient in the use of social media, mobile platforms an interactive web applications;
  Leading edge technical skills; ad operations experience preferred;

 

Skills and Abilities

Essential Skills
 - Reading text
 - Document use
 - Numeracy
 - Oral communication
 - Working with others
 - Problem solving
 - Decision making
 - Critical thinking
 - Job task planning and organizing
 - Finding information
 - Computer use
 - Continuous learning
Transportation/Travel Information
 - Own transportation

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