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Prince Albert Online Marketing is currently expanding and looking to recruit a Marketing Writer. Working with the Marketing team, you will be responsible for improving marketing and online content for PA Online products and websites.
Primary Responsibilities:
Write and prepare new content for the website
Analyze existing SEO strategies and provide recommendations for improvement
Create email / website / social media copy
Improve design and content of existing product marketing
Develop and implement effective online marketing strategies
Conduct market research and identify areas of opportunity
Work with other internal departments (IT, Legal, Service) to execute projects
Knowledge and Skill Requirements:
Post secondary education in Business, Marketing, Communications, English, Journalism or Digital Media
Knowledge of Search Engine Optimization best practices (SEO copywriting, metadata, URL structures, algorithm changes, link building etc.)
Experience with consumer or small business E-Commerce marketing is an asset
Excellent written communication skills
Ability to work independently, think creatively, solve problems and take initiative
Administrative Experience
- Editorial management
- Copy editing
Essential Skills
- Reading text
- Document use
- Numeracy
- Writing
- Oral communication
- Working with others
- Problem solving
- Decision making
- Critical thinking
- Job task planning and organizing
- Finding information
- Computer use
- Continuous learning
- Significant use of memory
Additional Skills
- Supervise staff or team
- Co-ordinate project
Computer Applications
- Word processing
- Desktop publishing
Creative Writing
- Lyrics
Work Setting
- Advertising firm
Target Audience
- General public
Copywriting
- Advertising copy
- Advertising pamphlets and brochures
- Promotional campaign literature
Technical or Specialized Writing
- User guides
- Specifications
- Procedures and methods manuals
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