Job Order Detail

Description

APAS (Agricultural Producers Association of Saskatchewan) is a leading agricultural organization dedicated to promoting the interests and growth of the agricultural sector. Our mission is to empower farmers and agricultural producers through advocacy, support, and innovative solutions. As we continue to expand our digital footprint, we are looking for a passionate Digital Marketing Specialist to join our team.

Key Responsibilities
Develop and execute digital marketing strategies aligning with APAS's goals.
Create, brand, and manage engaging content across various digital platforms.
Monitor, analyze, and report on digital campaign performance; adjust strategies accordingly.
Stay abreast of digital media trends and innovations.
Manage APAS's social media presence to increase visibility and engagement.
Design and implement display ads and remarketing campaigns.
Maintain, develop and manage the website and SEO strategies to improve search rankings.
Coordinate with external agencies and vendors on media activities.
Provide communications support to staff and board members.
Manage the creation, branding, and distribution of collateral materials.
Maintain and manage the APAS brand across all media and communications channels, ensuring a consistent and powerful brand message.

Qualifications
Bachelor's degree in marketing, communications, digital media, or a related field OR a combination of relevant experience and education.
Proven experience in a digital marketing role.
Proficiency in SEO/SEM, social media, analytics, and digital advertising.
Familiarity with marketing software (e.g., Adobe Creative Suite, Canva, Mailchimp) and applications (e.g., Web analytics, Google Adwords).
Knowledge of HTML, CSS, and web development tools is desirable.
Exceptional communication and writing skills.
Creativity, adaptability, and the ability to work independently or as part of a team.
Experience in the agricultural sector is an asset.