Job Order Detail

Description

Brandt is currently looking to fill a Web Content Specialist Role in our Regina, SK location.

The Web Content Specialist is responsible for the creation and maintenance of website content for
products and promotions, maintenance of Brandt websites, and the overall website user experience.
Marketing strategy for online tactics and new applications will also be a part of this role. This role will also
serve as a web advisor to the Brandt marketing team, and reports to the Manager of Web Content.

Job Duties & Responsibilities
- Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.
- Work with marketing team members in updating news, testimonials, events, company locations and social content.
- Manage new, discontinued, and existing product information to ensure content is up to date.
- Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.
- Monitor & maintain schedule for all web and design work with various technology staff and marketing.
Work with marketing team to ensure online advertisements are linking and measured correctly.
- Interpret website analytics, test, and change webpage structure if necessary.
- Track improvement initiatives (ranking, bounce rate, time on site, etc.) and propose them to colleagues during site performance discussions.
- Contribute to site performance discussions to provide ideas for improvement (ranking, bounce rate, time on site, etc.) for specific pages or sections of the site.
- Ideate and brainstorm with various teams to create the best possible experience for users.
- Contribute to and implement user experience design efforts for a variety of web pages.
- Assist in the testing of website development initiatives.