Job Order Detail

Description

EPS is currently seeking a permanent full-time Digital Advertising Strategist to create, manage, execute and analyze effective social media advertising campaigns for our operations.  This role requires work experience or education in social media and digital advertising across various digital marketing platforms.

Key Responsibilities:



Platform Management: Manage and optimize ad campaigns across various social media platforms, including Facebook, Instagram, LinkedIn, X and others, ensuring alignment with overall marketing goals.

Ad Creation: Collaborate with creative team to design compelling ad creatives and copy that resonate with target audiences and enhance brand visibility.

Performance Analysis: Monitor, analyze, and report on the performance of social media ad campaigns. Utilize analytics tools to track key metrics, derive insights, and make data-driven recommendations for optimization.

Budget Management: Oversee advertising budgets, ensuring efficient allocation and spending to maximize return on investment.

Audience Targeting: Conduct audience research to identify and segment target demographics. Develop and implement effective targeting strategies to reach the right audience with the right message.

Trends & Innovation: Stay updated with the latest trends, best practices, and emerging technologies in digital advertising and social media. Propose and implement innovative strategies to stay ahead of the competition.