Job Order Detail

Description

Key Responsibilities:

Responsible for enhancing the image and profitability of a major shopping centre through developing and implementing an aggressive, creative, and strategic marketing plan designed to increase traffic, sales and the shopping centres market share;
Responsible for developing and implementing an annual marketing budget (in conjunction with the Director, Brand Strategy & Marketing), working closely with the management team to contribute toward sales objectives;
Creating content, managing, and monitoring of the social media pages and website;
Proactively researching new marketing trends and opportunities to promote the Centres;
Maintaining an outstanding relationship with retailers and tenants of the Centres;
Proactively reaching out to prominent stakeholders in the community to build relationships, inquire about sponsorship opportunities and continuously promote the Centres;
Generate leads and field inquiries for The SPOT via cold calls, email blasts, activation marketing, etc.
Coordinate and execute all agreements needed for vendors occupying The SPOT Responsible for all community bookings and events;
Supporting national marketing programs
Creating and implementing promotions, events and contests with defined and measurable KPIs;
Responsible for the Gift Card program management (in conjunction with Guest Services team), including but not limited to gift card orders, sales monitoring, preparing daily reports, monitoring monthly activity, bank deposits and reconciliation;
Responsible for the Guest Services Department; scheduling, training, supervising, performance reviews;
Other duties as assigned.
Provide support for the development and implementation of marketing for the leasing team (as requested by Director, Brand Strategy & Marketing)